Planet4B Project – Horizon 2020

Horizon 2020 research project “Planet4B” 2022-2025.

“Planet4B. Understanding Plural values, intersectionality, Leverage points, Attitudes, Norms, Behaviour and Social Learning in Transformation for Biodiversity decision making”

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Moda e biodiversità: un futuro sostenibile? Seminario Aperto – Planet4B Horizon 2020 Project. Better decisions for biodiversity and people, Pisa, Polo Piagge – 25 Marzo 2024 ore 14:00-16:30. Locandina qui.

Main data:

  • Call: HORIZON-CL6-2022-BIODIV-01
  • Type of action: HORIZON-RIA
  • Activity: HORIZON-CL6-2022-BIODIV-01-09
  • Duration: 36 months
  • Started: 1st November 2022
  • Network’s Countries: UK, CZ, HU, AT, NO, DE, NL, IT, CH, BE
  • Website here
  • Short official description here
  • Unipi NEWS here

Italian Unit: University of Pisa: Department of Political Science (Coordinator), Department of Agriculture, Interdisciplinary Centre Science for Peace.

Italian Team: Matteo Villa (Coordinator), Marta Bonetti, Pedro Navarro Gambin, Gianluca Brunori, Roberto Gronda, Daniele Vergamini, Maura Benegiamo.

Kick-off Meeting, 13-15 December 2022, the international Network:


Alarming and continued loss of biodiversity now threatens both the biosphere and human life through failures in fundamental ecosystem service delivery. System-wide transformative changes are needed, including altering paradigms, behaviour and values (IPBES, 2019). To address this, PLANET4B will provide insight into the diverse perceptions of biodiversity and its communication to understand behaviours and motivations around biodiversity prioritisation. Existing multidisciplinary behaviour theories (e.g. framing, nudging, leverage points) that could be applied for biodiversity decision-making will be explored. Factors such as gender, religion, ethnicity, race, age, culture, disability will be reviewed to understand how they can potentially impact biodiversity perception and decision making. Founded on this knowledge, a transdisciplinary framework will be developed for changing attitudes and behaviour in a generative way, which actively embraces the transformative power of plural knowledges and intersectional diversity. Relevant behaviour change (e.g. experiential games), creative and deliberative (e.g. story-telling) methods will be adapted and applied in 11 place-based and sectoral cases from 8 countries, EU and at global level to explore the applicability of these theories and methods for triggering transformative change. Having monitored the impacts of these co-creative and participatory interventions in a range of key sectors, as well as socio-cultural and environmental settings, the findings will be synthesised and scaled up to EU and global levels to serve as inputs for EU and international policies (e.g. implementation of the EU Biodiversity Strategy for 2030, post-2020 global biodiversity framework) and for businesses about how transformative change can be triggered. Target groups, sectors and institutions will be enabled with the gained knowledge and methods to initiate transformative change.

Short description:

PLANET4B project – Better decisions for biodiversity and people

We rely on biodiversity for our very existence – it provides us with the basic ecosystem services that allow us to survive and thrive. Yet human lives and the biosphere itself are under threat due to the loss of biodiversity occurring at a global scale, and at an accelerating pace. Despite the mounting scientific evidence on the importance of biodiversity, it still takes a back seat to political and other agendas. How can we change this alarming situation?

Every day, we all make decisions that affect biodiversity. From the highest levels of government, policy makers can decide to support or disrupt policies, in particular targeting the major direct drivers of biodiversity loss – overexploitation of natural resources and intensive agriculture. Within businesses, leaders can choose to make investment decisions that at minimum maintain, at maximum promote, or in the business-as-usual scenario, lead to declines in biodiversity. Even on a personal level, we can choose between biodiversity friendly or other options depending on our consumption and lifestyle choices.

But the key question is – what leads to such decisions? Seeing the alarming loss of biodiversity and how it alters our life and health, it is crucial to know how we make such decisions. How do we see biodiversity and how do we communicate about it? What factors influence our choices? How can we trigger system-wide changes in order to better protect biodiversity, the ecosystem, and all our futures?

By exploring these crucial questions, the PLANET4B research project aims to understand and influence decision making affecting biodiversity. Through transdisciplinary, creative, action-orientated and participatory research the project will collect and analyze theories, methods and good practices to bridge the gaps in knowledge and effective decision making.  The findings will be synthesized and scaled up to EU and global levels to serve as inputs for policies, and for businesses and civil society about how transformative change can be triggered.

The PLANET4B project is a cooperation between 16 partners, universities, NGOs and other organizations, from all around Europe. The EU funded PLANET4B project started in November 2022 and will end in 2025.


PLANET4B receives funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No 101082212.

This work has received funding from the Swiss State Secretariat for Education, Research and Innovation (SERI).

This project is funded by UK Research and Innovation (UKRI) under the UK government’s Horizon Europe funding guarantee