I have a Ph.D. in Business Administration from the University of Pisa and am an Associate Professor at the Department of Economics and Management. I teach Marketing and Marketing Communications, and my research interests relate to Consumer Behaviour, Marketing Management, and Corporate Social Responsibility. My research projects focus on several topics, including authenticity and the cultural dynamics of markets, sustainability and corporate social responsibility, marketing communications and branding, and emerging forms of acquisition and consumption enabled by digital platforms.
I live in a beautiful family that consists of Valentina, my wife; Carolina, my daughter; and me. When I am not working, I like composing music, reading, and drawing.