I have a Ph.D. in Business Administration from the University of Pisa and I am Associate Professor at the Department of Economics and Management. I teach Marketing and Marketing Communications and my research interests relate to Consumer Behaviour, Marketing Management, and Corporate Social Responsibility. My research projects focus on several topics, such as the production and consumption of authentic items, brand crises management, CSR communications, and food waste. I use both qualitative (e.g. interviews, ethnography) and quantitative (e.g. experiments, automated content analysis) research methods.
When I am not working, I live in a beautiful family, which is composed of Valentina, my wife, Carolina, my nine years old daughter, and myself. I also like playing the guitar, reading books, and watching movies.