I have a Ph.D. in Business Administration from the University of Pisa and I am Associate Professor at the Department of Economics and Management. I teach Marketing and Marketing Communications and my research interests relate to Consumer Behaviour, Marketing Management, and Corporate Social Responsibility. My research projects focus on several topics, such as the production and consumption of authentic items, CSR communications, and food consumption. I use both qualitative (e.g. interviews, ethnography) and quantitative (e.g. experiments, automated content analysis) research methods.
I live in a beautiful family, which is composed of Valentina, my wife, Carolina, my daughter, and myself. When I am not working, I like playing the guitar, reading, and drawing.